The Fountain of Youth. We've all heard of it, the spring that a drink from which grants an eternally youthful body. It is a legend we all at one time or another wish existed. If it did one can only imagine how long it would be before it were completely drained.

Although the Fountain is nowhere to be found, we still seem determined to hold on to or recapture our youthful looks. Witness the wealth of products selling briskly on the market, vitamins, anti-aging creams, tonics and a host of other items. We hope that the right combination will give us back the youthful skin and glowing complexions of our youth.

It doesn't help to look at a picture taken of us in our youth. We see the soft, smooth skin and the cracks, lines, and wrinkles we see in the mirror today are not to be seen in the picture. So we look to the shelves of our grocery store, drug store, or health foods store where we find the anti-aging creams designed to do battle against our laugh lines and crow's feet.

Some consumers eagerly try a number of the products which claim to satisfy our search for youthful skin. Others, most consumers perhaps, are more cautious. The ingredients of many products are well known, but many are not and how they will react with our skin is an unknown. Like the Fountain of Youth, if a product really was "the" solution, it would probably be impossible to keep it stocked on the shelves. So how do you know what, if anything, is best for you?

An active ingredient such as retinol, a form of vitamin A, is the basic active ingredient for many wrinkle creams and retinol- based creams are indeed often more effective in the battle against wrinkles than is the case for other products. Retinol promotes the development of new surface cells and also increases the amount of collagen in the skin, the combination reducing though not completely eliminating, wrinkles.

Another ingredient that is popular in anti-aging moisturizers is alpha hydroxy acid, or AHAs. AHAs are the active ingredient in chemical peels, but the concentration in anti-aging cream is very low, resulting in only a slight peeling effect. The use of AHAs in wrinkle creams effects a glow to the skin by exposing the new cells underneath.

Two products may claim to contain the above mentioned active ingredients yet do not necessarily provide the same results. The answer is often found in the degree of concentration of the active ingredients. One product may contain only a trace of retinol. A second product, containing a much higher concentration of retionol mayingedients are present.

It never hurts to ask the question "Why are some products better than others? or "Which wrinkle creams would be most effective?" Asking the question leads to getting the facts you need to make a choice, second best to the "Fountain of Youth" but a good choice nevertheless.